Previously, the brand released a pair of ‘Jesus shoes. "if u want the 666th pair of the satan shoes quote this tweet and use #satanshoes to be entered and I’ll pick someone by thursday", tweeted Lil Nas X, urging the user to quote retweet him in order to win the final pair of the now-sold out trainers. On Monday, MSCHF released a modified pair of black and red Satan-inspired Nike Air Max 97 sneakers, complete with a bronze pentagram charm and 60 cubic centimetres of red ink and a single drop of human blood, obtained from the apparel brand’s own employees, in the mid-sole. A total of 666 pairs of the Satan Shoes were produced by MSCHF, which incorporated drops of its employees’ blood and ink into an air bubble in the Nike Air Max 97 sneakers. The singer took to Twitter to host a giveaway as well. "Obviously from our perspective, it's just fun, right? There's a really rich wealth of symbol(ism) to work with, but some people have been very up in arms with it." "We all knew that some people would take the satan element of this seriously.but I'm not sure we were entirely prepared for how much of a furor it would cause," Wiesner said. In the same article, Wiesner also spoke about the response to the product. They used needles that come in at-home glucose test kits to do the same. As reported by CNN, Kevin Wiesner, the creative director of MSCHF addressed the 'drop of blood' concept, mentioning that the creative team collected individual drops over a week. "Unless enjoined, MSCHF will continue to use Nike's Asserted Marks and/or confusingly similar marks and will cause irreparable damage to Nike for which Nike has no adequate remedy at law.The shoes, apart from 60 CCs of red ink, also contains one drop of human blood, courtesy of the MSCHF creative team. "As a direct and proximate result of MSCHF's wrongful acts, Nike has suffered, continues to suffer, and/or is likely to suffer damage to its trademarks, business reputation, and goodwill that money cannot compensate," the lawsuit added. The company argued the shoes are "likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike," alleging that there's "already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes based on the mistaken belief that Nike has authorized or approved this product." MSCHF said each shoe contains two fluid ounces of red ink and "one drop" of human blood in the sole. Nike referenced that controversy in its lawsuit, which asks the court to force MSCHF to stop producing the shoes and to award monetary damages for the financial harm the company has suffered. The shoes' satanic imagery drew strong reactions online - including from South Dakota Governor Kristi Noem, who shared an image of the shoes alongside a warning that "we are in a fight for the soul of our nation." The shoes, which sold out in minutes, cost $1,018 - a reference to the Bible passage Luke 10:18, which reads "I saw Satan fall like lightning from heaven." An image provided by Nike's attorneys in the lawsuit, showing differences between the original Air Max 97 and the modified version. The shoes, a collaboration between Lil Nas X and the New York-based art collective MSCHF, are modified versions of Nike Air Max 97s - and the brand's signature swoosh is featured prominently on the side of the shoe and on its tongue. The lawsuit comes the same day as the release of the shoes, which feature a bronze pentagram, the number "666" and a small amount of human blood. Nike filed a lawsuit on Monday against the company selling the Lil Nas X "Satan Shoes," arguing the swoosh on the controversial shoe violates its trademark and damages its brand. Lil Nas X opens up about the difficulties of coming out: "We still have a long way to go" 02:22
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